In the last couple of years,
I’ve come across an amazing, no-cost, way to obtain great publicity
for your company, Website,
or organization. And all it takes is a little elbow power (or a few
bucks to
hire a writer with same) and the
information about where and how to get the notice.
Today there are over 300,000
online newsletters and electronic magazines (often called “ezines”
for short) and the numbers
grow daily. They cover virtually any topic you can think of, ranging
from working at home to parenting
to genealogy.
But here’s the biggest secret
of all: most of them rely on outside contributors for their
information. In fact, many
ezine publishers are starving for quality content. Consequently,
they
need experts (and you are
an expert on something, aren’t you?) to provide short articles, tips, and
advice to their readers.
And we’re not talking major treatises or giant tomes here; most ezines
publish articles as short
as a paragraph or two.
Usually, you won’t get paid
a dime for your contribution. However, because the publication will
run your byline (which includes
your name, company, and address-either physical or cyber), you’ll
end up getting leads in the
dozens or hundreds every time your article runs. That’s dozens or
hundreds of new visitors to
your shop, Web site, or publication. For free.
So, just how do you go about
finding ezines that want what you have to contribute? Well, you can
find and approach individual
publishers and offer your articles or tips. But that’s often
time-consuming, frustrating,
and difficult. The single best approach is simply to post your
contribution to one of the
growing number of free article distribution services that are sprouting
up across the Web. These
services are frequented by ezine publishers looking for content and
posting information about
your article is the quickest way to get noticed.
Depending upon the individual
service, you to post your article on their site, set up an
autoresponder (a reply service
that sends your article automatically to anyone who requests it; all
without your intervention),
or include the article or information about it in an online announcement
service that they offer.
Here are my favorite places
to announce your articles:
EzineArticles web site.
Provides an ezine and a web
site with archived and autoresponder-based articles. You can
subscribe to the E-ZineZ Article
Distribution Digest at http://www.e-zines.com/publishers.htm.
You can find articles at http://www.ezinearticles.com.
You can submit article summaries to both
the ezine and the web site.
Free Content ezine.
This ezine lets authors submit
article summaries and publishers list needs. The editor prefers
article summaries, but recent
issues of the ezine have included complete works. To subscribe,
send a
blank e-mail to: Free-Content-subscribe@onelist.com
IdeaMarketers web site.
A very thorough site.
If you’re looking for broad exposure, I’d make this one of your first
stops.
You actually post your complete
article to the site. http://www.ideamarketers.com
MediaPeak web site.
Provides free content to over
2,000 online publishers. The content is distributed to publishers
via
an email service, to which
you can subscribe by sending a blank e-mail to e-wire-on@mail-list.com.
Submit complete articles and
up to four-line taglines to either: mediapeak@mindspring.com
or
submitnews@aol.com.
Articles are archived at the web site, http://www.mediapeak.com.
The web
site also has a content exchange
section where publishers announce their needs.
PublishInYours ezine.
Designed primarily for you
to post complete articles. To subscribe, send a blank e-mail to:
PublishInYours-subscribe@onelist.com
Web-Source web site.
You can submit your article
reference, as long as it’s in an autoresponder, to the web site at the
following: http://www.web-source.net/links/Articles_For_Publication/.
You can also subscribe
to and submit articles to
the companion ezine, the “Writer and Publisher Connection,” by sending
a
blank e-mail to: article_announce-subscribe@egroups.com.
WriteBusiness web site.
In the “Articles Reprint”
section. http://www.writebusiness.com
Writers & Publishers
Online ezine.
If you’re a publisher with
article needs, or an author with articles you want to distribute to online
publications, you can send
a summary of your needs to: submit@list-content.com
To subscribe to this excellent
monthly publication, join-wpo@list-content.com>.
I suggest
subscribing first to get a
feel for a style of the publication and the format of your submissions.
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Michael Werner is the
former President and founder of two-time INC. 500 company, InfoSource,
Inc. He is currently
the CEO of intellectua.com, a publisher
of how-to, business, computing, and
Internet e-books and tools.
You can subscribe to the company’s award-winning, all original-content
ezine, The DirtSmart Netpreneur,
weekly news and tools for the small enterprise and home-based
webmaster. Subscribe
at: http://www.dirtsmart.com/cgi-bin/sub.cgi?aaa |